Essential Haircare

 

Sustainability experiences a total new meaning which doesn’t forget to honour the environment by avoiding natural resources consumption.

Essential Haircare is the daily haircare product line that best epitomizes the Davines brand and embodies the company's values more than any others. It represents the good soul of a project: each product offer the perfect balance between their function, Nature and its exuberant generosity.

 

The reborn line is a combination of the scientific commitment of Davines' laboratories and protection of the Mediterranean's artisan and cultural heritage, with optimal formulas free from sulphates and parabens, and with just added touch of selected active ingredients grown in Italy that contribute to keeping alive vegetable species at risk of extinction so to protect the biological diversity.

 

To strengthen this renewed commitment Davines has started a collaboration with the non-profit Slow Food Foundation for Biodiversity by joining the Presidia Project; this non-profit foundation protects selected places in order to safeguard the Earth's biodiversity, by building bridges between ecology, gastronomy, ethics and the pleasures of the table.

As a result, each of the nine product families contains one specific active ingredient from a Slow Food Presidium that features the story, the face, and the name of the person who grew it with care and passion.

 

Sustainability experiences a total new meaning which doesn’t forget to honour the environment by avoiding natural resources consumption.

Produced using only energy from renewable sources, the packaging of the Essential Haircare range is Zero Impact® – carbon neutral and is created using the minimum amount of food grade plastics necessary.

All carbon dioxide emissions generated by the production of the containers are offset through contributions to the creation and protection of forests in Madagascar.