The OI Essential Haircare
A formulation philosophy that combines concrete solutions for all needs with a concept of beauty treatment that the cosmetic industry has so far reserved for skincare.
The definition of “absolute beauty products”. The properties of the products in the OI family are also linked to Roucou Oil, originally from the Amazon, which has a restructuring action on the hair. This is joined by a selection of special ingredients in a formula that is ideal for obtaining results that are immediate and evident, and can be enhanced by using with other OI specialities.
Roucou Oil is abounding in beta-carotene with antioxidant and restructuring properties, and in ellagic acid with its free radical-neutralizing action. From concept to results the OI line shares an inimitable approach underlined by the elegance of its style.